Skills
CRO skills library
CRO skills for AI agents
Ready-to-run skills for the work a landing page asks for: reviewing it, rewriting it, testing it, and matching it to the campaign that feeds it.
4 skills
- AuditLanding page reviewA review your agent can run on any page you point it at. It reads the page the way a first-time visitor does, in five passes, and comes back with the few changes worth making rather than a list of everything that could change.landing-page-review/SKILL.mdFree with an account--- name: landing-page-review description: Review a landing page and rank what to change. Use when asked to improve a landing page, raise conversions, or decide what to test next. --- # Landing page review
- CopyHeadline rewritesTurns one headline, subheading or button label into five options that differ on purpose. Each one takes a different angle, and every claim stays inside what the page can back.headline-rewrites/SKILL.mdIncluded with a subscription--- name: headline-rewrites description: Rewrite a headline, a subheading or a button label into several options to test. Use when asked for copy alternatives for a page element. --- # Headline rewrites
- TestingA/B test sanity checkStops an agent from calling a winner too early. It checks the sample size, the volume and the traffic split before it looks at the gap, and it is allowed to answer that the test says nothing yet.ab-test-sanity-check/SKILL.mdFree with an account--- name: ab-test-sanity-check description: Check whether an A/B test can be called yet, and which version to keep. Use when given conversion numbers for two or more versions of a page. --- # A/B test sanity check
- CampaignsCampaign message matchPuts the promise made in an ad, a post or an email next to the page it points to, and closes the gap. Most campaign traffic is lost in the two seconds between the two.campaign-message-match/SKILL.mdIncluded with a subscription--- name: campaign-message-match description: Check that a landing page keeps the promise made in the ad, post or email that points to it. Use when reviewing a campaign, its links and its landing pages. --- # Campaign message match
What is a skill?
A skill is a markdown file that holds a method: what to look at, in what order, and what to return. Your agent reads the description at the top, decides on its own when the file applies, and follows it instead of improvising a new approach every time.
How your agent uses them
Drop the file in your project and the agent loads it when a task matches. Nothing runs in the background, nothing is sent anywhere, and the file is plain text you can edit: these are methods, not a service.
FAQ
Questions about skills
Do I need an account?
The start of every file is on this page, for everyone. Opening the full file, copying it and downloading it takes a free account, and two of these skills come with a subscription.
Which agents do they work with?
Any agent that reads skills from your project, Claude Code included. The files are plain markdown with a name and a description at the top, so an agent that does not support skills can still be handed the content directly.
Can I edit them?
Yes, and you should. Your product has its own audience and its own constraints. The file is a starting method, not a rule you have to keep.
Are these the prompts behind the product?
No. Polish runs on its own instructions, which stay private. These skills are written separately, from conversion practice that any good CRO would recognise.