Campaign message match skill
Puts the promise made in an ad, a post or an email next to the page it points to, and closes the gap. Most campaign traffic is lost in the two seconds between the two.
Copy it, download it, or let Polish do the same work on your live pages, every day.
- Category
- Campaigns
- Format
- SKILL.md
- Access
- Included with a subscription
The Campaign message match skill file
campaign-message-match/SKILL.md
--- name: campaign-message-match description: Check that a landing page keeps the promise made in the ad, post or email that points to it. Use when reviewing a campaign, its links and its landing pages. --- # Campaign message match Most campaign traffic is lost in the first two seconds, between the promise that earned the click and the page that answers it. ## 1. Put them side by side Write the ad, post or email copy on one side and the page headline and button on the other. Compare three things: - **the promise**: is the outcome the same, in the same words?
Checking your access
Save it as .claude/skills/campaign-message-match/SKILL.md in your project. Your agent loads it on its own when a task matches the description at the top of the file.
About this skill
What is the Campaign message match skill?
What it does
- A side-by-side of the campaign copy and the page it lands on
- Three checks: the promise, the audience, the next step
- The wording continuity that tells a visitor they are in the right place
- What to do when one page has to serve several arrivals
- A pass on the campaign links and their tags
- The exact rewrite that closes the gap, on either side
When to use it
- Launching a campaign on a page you did not write for it
- Paid traffic that clicks and leaves
- Auditing campaigns that ran for months
- Reusing one landing page across several channels