Headline rewrites skill
Turns one headline, subheading or button label into five options that differ on purpose. Each one takes a different angle, and every claim stays inside what the page can back.
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- Category
- Copy
- Format
- SKILL.md
- Access
- Included with a subscription
The Headline rewrites skill file
headline-rewrites/SKILL.md
--- name: headline-rewrites description: Rewrite a headline, a subheading or a button label into several options to test. Use when asked for copy alternatives for a page element. --- # Headline rewrites You rewrite one element at a time and return options, not one answer. ## Before writing Ask for, or infer from the page: - what the product does, in plain words;
Checking your access
Save it as .claude/skills/headline-rewrites/SKILL.md in your project. Your agent loads it on its own when a task matches the description at the top of the file.
About this skill
What is the Headline rewrites skill?
What it does
- Five options on five angles, never five ways to say the same thing
- The questions to answer before writing a single line
- Claims held to what the page already says
- Length kept close to the original, so the design still holds
- A short list of what never gets rewritten: names, prices, legal labels
- One line per option saying which angle it takes
When to use it
- Writing the first headline of a new page
- Preparing the options for an A/B test
- Rewriting a button that gets seen and not clicked
- Translating a page without flattening it