Polish vs doing A/B testing yourself
Doing it yourself is the honest baseline. You pick a page, write a second headline, split the traffic with a free tool or a feature flag, wait for enough visitors, read the numbers and ship the winner. It works. The problem is not the method, it is the calendar: each test is a week of your attention, so most sites run one a quarter, and most quarters run none.
Built for founders who don't have a CRO team, or the time to be one.
Side by side
Who it's for
One founder, no CRO team. One site on the free plan.
A founder with a free afternoon, a CMS, an analytics tool and the discipline to come back in two weeks.
Pricing
Free until your site has been optimized for 5,000 pageviews, then one flat monthly plan. No card, no call.
Free in tools, expensive in attention: a few hours per test to set up, then the follow-up nobody schedules.
Getting started
Paste one line in your <head>. The agent crawls the site, picks the elements and starts writing.
Choose what to test, write the variant, wire the split, define the conversion, check the numbers are being recorded.
What gets changed
Words only: headlines, CTAs, copy. Never the layout, images or brand.
Whatever you decide to rewrite, one element at a time.
Who writes the variants
The agent writes every variant, in the site's language and voice. You steer the tone, approve or pause.
You do. The blank page is the step where most tests quietly die.
Who decides what's served
The engine favors what performs while every variant stays live, and only calls a winner at 95% confidence with at least 200 views per variant.
A fixed 50/50 split, for as long as you remember to leave it running. Then you read the numbers and pick.
Measurement
Its own first-party, cookieless pixel. Independent of your analytics stack.
Your analytics, if the conversion event is set up, and if it survives the next site change.
Your control
A live feed of every decision, in plain words. You can steer the tone, approve a winner or pause anything.
Complete, and that is the cost: nothing happens unless you make it happen.
When manual A/B testing is the better pick
- You want to test something structural: a new layout, a new offer, a new pricing page.
- You enjoy the craft and have the calendar for it.
- Your site changes every week anyway, and a variant would not survive the next redesign.
- You have almost no traffic yet: no tool can read a test on a few dozen visits.
When Polish is the better pick
- Your last A/B test was a quarter ago, or never.
- You would rather approve a winner than write the candidates.
- You want every page tested, not the one you had time for.
- You want the numbers read for you, with a real confidence threshold, not a hunch after a good week.
Your website rewrites itself until it converts.
Polish writes new versions of your headlines and CTAs, tests them on your real visitors and keeps the ones that win.
Start free